"A driving force and the use of innovative techniques and ideas have
brought NASA the image of a get-it-done agency, and the record backs up
the reputation. As we move ahead to an even more exciting era in
aeronautical research and space exploration, we have added a new tool to
enhance and symbolize the progressive path we have always followed. Not
as suspenseful as a Command and Service Module splashdown nor as
dramatic as a Mariner flyby, it is nonetheless of major importance
because it is designed to achieve maximum communication of the agency's
program objectives, both internally and externally. We have adopted a
new system of graphics-the visual communications system by which we are
known to those who read our publications, see our vehicle markings and
signboards and the logotype that unmistakably brands them as NASA's."

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